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Inspirze were interested in exploring new digital technologies and learn how these could be utilised in developing their offering to customers.
Inspirze wanted to understand how they could apply AI in order to make their platform more data-driven and automate their methodology and toolset.


Inspirze worked with data scientists and AI experts at the Science and Technology Facilities Council (STFC) Hartree Centre, to learn about the different types of AI technologies, such as sentiment analysis and Natural Language Processing.

Benefitting from the Hartree Centre’s access to an extended network of technology partners has allowed Inspirze to understand and identify existing IBM Watson tools and techniques they could use to start collecting and interrogating data for insights. Inspirze is particularly interested in using data to better evidence the link between context, levels of employee engagement, performance and innovation for its customers, which makes the company’s business case more compelling.



The company is currently in a phase of trialling and testing different AI and data analytics technologies, and evaluating which approach to take forward. This project has the potential to help Inspirze approach new customers with an enhanced product and expand the company’s market share. The resulting shift from a consulting-led towards a technology-led solution will position Inspirze to grow and scale as a business.

Working with the Hartree Centre showed us the art of the possible – it helped us understand the differences between types of AI and see how it could work for our business. It’s been not only evolutionary, but revolutionary.

As our work is people-focused it was also important for us to investigate how we eliminate potential algorithm bias and ensure we are developing an ethical platform. Working with a trusted impartial organisation like STFC validates our approach and enhances our reputation.

Gary Swale, Inspirze

For the downloadable case study, please click here.