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Agendaat approached the LCR4 START team for guidance that specifically focussed on developing Business Resilience Strategies, which included testing and validation from a digital logistics perspective of the platform.



Maya first engaged with Liverpool John Moores University’s Start-up team as a student by attending a creative industries workshop. Maya had the idea to develop a platform to promote events and practitioners within the beauty industry, as she could not easily find this information since coming to the UK.

Maya further developed her proposal with the support of the Start-up team, and her business proposal was endorsed by LJMU for three consecutive years.

Maya conducted extensive research into the industry, connecting with over 3,000 make-up artists (MUAs) and learning about their problems and needs. She also conducted thorough reviews of the tech options and platforms open to her to develop a product to meet those needs.

Maya found that the MUAs did need help with their marketing, who were mostly relying on their individual social media profiles which could not represent them in the most professional manner and were difficult to integrate with booking systems.

Maya consulted with several developers and worked through numerous iterations to ensure Agendaat was the ideal solution to the market’s needs and continued to support her network of MUAs, one of the hardest-hit sectors during the pandemic. Maya did not lose momentum during this time, successfully pitching for £2,000 of funding from LJMU’s Bathgate start-up fund to finalise her maximum value and performance.

All this groundwork and intense attention to detail has paid off with Agendaat now launching, generating income, and growing as Maya plans the next phase of development for her company.



Following the support Agendaat has received, they’re now able to assess business opportunities from a more strategic perspective, taking a more comfortable, strategic and confident decision-making process. The business is in the exciting early stage of its launch, which in itself can provide a separate set of hurdles to overcome, so making informed decisions can support business survival, growth and confidence, particularly when challenges existed due to the pandemic and delays in technical developments.


Click here for the downloadable case study.